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Nice, France - 2009-10-06

Louis Vuitton and theWorld Sailing Team Association (WSTA) are delighted to announce the
addition of two world-class sailing teams for the Louis Vuitton Trophy regatta to be held in
Nice next month (7th to 22d November). This brings the regatta total to eight confirmed
teams, which is the ideal number for end-of-summer expected weather conditions.

«We are extremely pleased to welcome TeamOrigin, the British team led by Sir Keith Mills,
which becomes a preferential shareholder inWSTA and intends to compete at all of the Louis
Vuitton regattas over the next 12 months,» says Laurent Esquier, CEO WSTA.

TeamOrigin, skippered by three-times Olympic gold medallist Ben Ainslie with two-times
Olympic gold medallist Iain Percy as tactician and managed by round the world winning
yachtsman: Mike Sanderson, will also provide their training boat GBR-75 for the Nice event.

«When looking at our team’s future sailing programme we knew we wanted to compete in
events that would give all parts of our team and not just the sailing team, further hands-on
operational experience,» said Sir Keith Mills, Team Principal.

«Having sailed in the Louis Vuitton Pacific Series earlier this year we quickly realised the
concept of the WSTA’s Louis Vuitton regatta projects completely fit the bill for our team and
so we knew we had to be there.»

The second new entry sees the return of an iconic Italian sailing brand, the Yacht Club Costa
Smeralda’s (YCCS) Azzurra. In 1983, Azzurra was Italy’s first-ever America’s Cup
challenger. The new Azzurra team will be led by YCCS member Giovanni Maspero of Joe
Fly, and on the water skippered by Francesco Bruni with Tommaso Chieffi as tactician whilst
managed by multiple Olympic medallists Alessandra Sensini and others.

«Our common objectives and the faith placed in our team by the Yacht Club Costa Smeralda
and Commodore Bonadeo is extremely rewarding for our entire sporting group. We feel an
enormous responsibility but I am firmly convinced that our sailing team’s merit will provide
excellent conditions to compete at the highest level,» says Giovanni Maspero.

The event is sanctioned by the world authority of sailing based in England, the International
Sailing Federation (ISAF) which has requested that we change the name from «Louis Vuitton
World Series – Nice» to «Louis Vuitton Trophy – WSTA - Nice» . The event in Nice, to be
sailed over the dates 7th to 22d of November, is to be called the «Louis Vuitton
Trophy - WSTA – Nice».

Following the merger of Joe Fly with Azzurra, eight teams will compete for the Louis Vuitton
Trophy Nice:
Azzurra (ITA)
Emirates Team New Zealand (NZL)
K-Challenge (FRA)
Swedish Challenge Artemis (SWE)
Synergy Russian Sailing Team (RUS)
TeamOrigin (GBR)
Team French Spirit (FRA)

The Louis Vuitton Trophy in Nice is jointly promoted and organised by the teams, through the
World Sailing Team Association (WSTA), Louis Vuitton and the Club Nautique de Nice
(CNN) with the FFV support.

The organizing team is already in Nice, working closely with the city officials to make the
event a great success in the wake of the Louis Vuitton Pacific Series.

About Louis Vuitton
The world leader in luxury, Louis Vuitton has been synonymous with the art of stylish travel
since 1854. Since 1987, it has been part of LVMH/Moët Hennessy - Louis Vuitton, the
world’s most prestigious luxury goods group headed by Bernard Arnault. Since 1997, with
the arrival of the designer Marc Jacobs, it has extended its expertise to women’s and men’s
ready-to-wear, shoes, watches and jewellery, glasses, combining traditional craftsmanship
with flair and innovation to create a complete lifestyle experience. Today, Louis Vuitton has
an exclusive network of stores all across the world.

About WSTA
World Sailing Team Association (WSTA) was founded in 2009 by a group of professional
yacht racing teams to develop a regular series of high-level competitive racing events. The
WSTA is jointly owned by its preferred shareholders and represents the interests of the teams
for fair and highly-competitive racing.

TheWSTA, in conjunction with title partner Louis Vuitton,
co-organizes the Louis Vuitton Trophy.

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