LOUIS VUITTON WORLD SERIES, A WORLD FIRST

Paris, France - 2009-09-02

Paris, September 2nd 2009: Some of the best professional sailing teams, grouped
together under the name WSTA (World Sailing Team Association), and Louis Vuitton, a key
player in the world of top-level sailing for more than 25 years, today announced the
creation of an international regatta circuit.

The WSTA (World Sailing Team Association) groups together the participants in previous
Louis Vuitton Cup regattas (K-Challenge (France), BMW Oracle Racing (USA), Emirates
Team New Zealand, Mascalzone Latino (Italy)) and welcomes newcomers such as Team
Artemis (Sweden), Team Synergy (Russia), Team French Spirit (France) and Joe Fly Italia
(Italy). Other teams will join the association in the coming weeks.


Entitled the Louis Vuitton World Series, these regattas are a first in the world of sailing and
follow on from the Louis Vuitton Pacific Series organised in Auckland, New Zealand, last
February. The global success of this exceptional competition persuaded all the partners in
this adventure to create a dynamic and ambitious new race programme based on the
same concept and format.

10 teams will be invited to confront each other in successive duels over a fortnight on two
pairs of identical boats chosen by lot. The racing boats were sailed in the 2007 LV Cup.
This concept, which demonstrates the desire to return to the original spirit of “match
racing”, provides an exhilarating show and is easy for spectators to understand.

The WSTA and Louis Vuitton plan to organise several regattas a year. Many cities of which
Nice, Hong Kong, Auckland, Newport and other European venues have shown their
interest.

A press conference will be held in Paris on Tuesday September 8th. More details about the
first event to be organised in 2009 will be disclosed during this conference.


About Louis Vuitton

The world leader in luxury, Louis Vuitton has been synonymous with the art of stylish travel
since 1854. Since 1987, it has been part of LVMH/Moët Hennessy - Louis Vuitton, the
world’s most prestigious luxury goods group headed by Bernard Arnault. Since 1997, with
the arrival of the designer Marc Jacobs, it has extended its expertise to women’s and men’s
ready-to-wear, shoes, watches and jewellery, glasses, combining traditional craftsmanship
with flair and innovation to create a complete lifestyle experience. Today, Louis Vuitton has
an exclusive network of 436 stores across the world.

Source : Louis Vuitton


Stephanie Nadin

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